Apple is preparing to move a significant portion of its iPhone manufacturing to India as it tries to lessen its reliance on China. The global pandemic shone a light on the challenges associated with relying on a single country for…
Year: 2022
Soapbox: Brand authority is the most underrated marketing goal
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are…
Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training
Content is aimed at helping customers both sell and manage Bing Ads more effectively. Bing Ads announced it is launching an educational resource for premium customers — agencies, channel partners and tool providers — called Bing Ads Academy. Bing Ads Academy content is designed…
More Google Search bugs: Top stories indexing snag, coverage report delays
Google had yet another indexing issue and the search coverage report in Search Console is very delayed. Late Friday, Google confirmed it had an indexing issue that specifically impacted what content was shown in the Top Stories section in Google…
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches…
White label link-building services: How to do it right
Use these essential tips to help you understand if white label link building is right for you and how to find the right partner. If you’re a marketing or digital agency, you’ll know that link building is the most important…
How to build a framework for PPC measurement in 2023
Here’a a review of the measurement tools that are available right now that should serve as the building blocks. Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will…
Built on GA4, Google announces the new Analytics 360
New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which…
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you…
Bing Boasts Continuous Updates To Their Search Engine Daily
Bing deploys multiple updates per day in an effort to constantly improve the search results and features. Dr. Jan Pedersen, Chief Scientist, Bing and Information Platform R&D, wrote this morning on the Bing blog that Bing is continuously updating their search engine…