SEO is math

Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment. SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is…

Why SEO right now?

Take the opportunities presented by this particular moment in time to drive towards a bigger and more integrated role in business for SEO. SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the…