The key to exceeding your customers’ expectations is in their hands. Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average…
New deal terms allow either Bing or Yahoo to terminate with four-months notice. Last week Yahoo and Microsoft announced some important new terms for their Search Alliance agreement. The renegotiated deal now allows Yahoo to serve its own ads on the PC…
Google is taking a stand in the UK to educate the general public and stop financial ad fraud. Google has just announced additional policies to protect consumers and advertisers in the UK from fraudulent ad practices aimed at taking advantage…
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos. YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and…
Here’s what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals. Understanding your current marketing processes, knowing how to measure success and being able to identify where you are…
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a…
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling…
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. To a small niche retailer, it can seem daunting (almost pointless) to…
Is it worth the time, effort and money to advertise with Bing Ads? Columnist Pauline Jakober thinks so. Read on to find out why. One question that never seems to get old is whether or not paid search advertisers should be on…
RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to…
