Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads. Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started…
Elon Musk is Twitter’s new owner after the deal closed late Thursday. What may be one of the most tumultuous acquisitions in history has finally come to a close with Elon Musk completing his takeover of Twitter. Multiple outlets reported…
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft Advertising…
The forced migration could lead to competing ad serving in your account if you haven’t take action. Today, Bing Ads continues with its consolidation of device targeting, spurred by Google’s Enhanced Campaigns. Following up on its change back in October to group…
Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings…
Popular video editing software DaVinci Resolve is coming to the iPad, tapping into the power of Apple’s silicon. DaVinci Resolve is a popular video editing platform used by millions. The software has been used in the production of some of…
Get a head start testing these new features, but be wary of Google’s advice to make changes “a few days leading up to peak holiday periods.” Google is anticipating a busy holiday season this year. In preparation, they have just…
Here’s what you need to know about content audits, why and when to do one, and tips and tools for getting started. How is the content on your website performing? What about that blog content you published two months ago?…
Focused View is the new evolution of the current video view objective on TikTok where the platform optimizes for users watching at least 6 seconds or more. The new Focused View campaign objective allows brands only pay when users have…
Meta CEO Mark Zuckerberg has weighed in on the green vs blue bubble debate, touting WhatsApp as a superior option. Apple has been under increased pressure over its iMessage platform and its lack of interoperability with Android. In a Facebook post,…
