In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any…
Year: 2022
4 ways to boost your paid search performance
You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing. Want to know the secret to paid search success? Serve the most relevant ads, to the right people, at the best time.…
Lawmakers Want Answers About the FBI’s Use of Pegasus Spyware
Lawmakers want information about Pegasus, the spyware developed by NSO Group, demanding answers from Apple and the FBI about the latter’s use of it. Pegasus is a spyware application NSO markets to law enforcement and government agencies. In mid-2021, however,…
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy. Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social…
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this month. Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers,…
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads. Online retailers can now add an optional short title to identify their products in Google Merchant Center.…
AT&T Installing 5G Small Cell Towers on Street Lights
AT&T is addressing one of the biggest challenges to 5G deployment, installing small cell towers on street lights. 5G promises to revolutionize a range of industries, delivering speeds once thought impossible. Unfortunately, the fastest varieties of 5G are limited by…
Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page
The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources. Four new features — consumer interest insights, audience insights, change history insights and auction insights, and demand forecasts — will…
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be “Your Money or Your Life” and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages. Google uses the phrase “Your Money or Your Life” (YMYL)…
Retailers Should Focus On The Last Mile, Says Justuno CEO
“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current…