Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs…
Year: 2022
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest. Google talks all the time about the necessity of broad match. As a representative…
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. You may be thinking that no one wants to share your content, but the opposite is…
PPC campaign launch checklist
Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas…
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Search engine optimization and optimizing for accessibility are about doing what’s right…
EU Court Deals Another Blow to Mass Phone Data Collection
The Court of Justice of the EU (ECJ) has ruled member states cannot indiscriminately retain mass phone data to prevent crime. Data collection has become a major source of contention between privacy advocates and governments, especially since Edward Snowden blew…
Secrets of marketing agency success
New CallRail report reveals highlights from 2021 — and 2022. CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief…
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages. Bingbot will be evergreen as Bing adopts the Chromium-based Edge browser to render web pages and run JavaScript, Microsoft announced on Wednesday. Why we should care Since the new, evergreen…
Google Maps blocked 100 million abusive business profile edits in 2021
Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Google has shared how it keeps information on its Google Maps platform “reliable,” saying that less than one-percent of the content seen in Google Maps is…
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your…