Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond…

Ask an SMXpert — Advanced Technical SEO for Bing

SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more. The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A…

5 ways to use the Wayback Machine for SEO

Use the tool to recover lost information and glean insights into the direction of competitor strategies. Sometimes a simple tool can give you incredibly powerful insights. The Wayback Machine is one such tool. The Wayback Machine takes historical screenshots of web…