Though they’re ticking back up, decreased CPMs are still a buying opportunity. Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks…
Elon Musk is throwing down the gauntlet, demanding Tesla and SpaceX employees come in to the office at least 40 hours a week or quit. The return to the office has been a challenging issue for many companies since the…
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. It was 10 years ago, Jeff Bezos famously quipped that “advertising is the…
New feature allows advertisers to organize DSAs in a personalized way. Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way…
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns? What if your 2021 resolution was to stop wasting your budget on Google Ads and start improving the profitability…
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. Pinterest wants to do for visual search what Google has done for text search. Since assembling a small team…
Google use to show as many as six sitelinks in its search results – now it seems to show at most four. Maybe this was a layout change to vertical sitelinks? Google Search seems to be showing fewer sitelinks in…
Google shopping ads combine with organic product listings in a new visual implementation for apparel. Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic…
Washington D.C. Attorney General Karl Racine is suing Mark Zuckerberg over the Cambridge Analytica scandal in an effort to hold the CEO personally liable. Cambridge Analytica improperly acquired the data of tens of millions of Facebook users, resulting in one of the…
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the…
