We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll…
Year: 2022
Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update
Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know. The Google Mobile Friendly Update launches tomorrow, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon.” We…
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out…
Goodbye Search Engine Land, SMX and Third Door Media
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it’s time to hang up my e-spurs and move on to other adventures. At the end of this…
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts. Today, Search Engine Land is happy to welcome well-known search marketing journalist Danny…
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates performance data…
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3. Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as…
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was…
Dissecting Google Conspiracy Theories
Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments. Part of every professional SEO’s job is to read between the lines…
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won’t show you and how to find them. Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on…