If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season. Instagram has made the link sticker available to all users this week. The feature lets you link…
Year: 2022
Something is off with this morning’s newsletter; Friday’s daily brief
Google Search Console beefs up rich results errors. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend to use different sources of truth…
TikTok commits to updating ad policies to better align with EU rules
iscussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. TikTok will also allow users to report undisclosed branded content and flag ads…
Streaming is surging, and so are data collaborations
TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc.…
Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign,…
Google Search Console API gains fresh data & more
Not only can you get fresher data via the API, you can also manage your domain properties and more. Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those…
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week…
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative. Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly…
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re…