They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways. There are a number of common phrases that speak to the power of “small” things. “Good things…
Year: 2022
Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available. The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing…
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks. Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing…
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no…
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage. Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process.…
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the…
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming — here’s what you need to be ready for them on Connected TV. Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness,…
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every…
Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability improvements. Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested…
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure. Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android…