Plus, is pinning the solution to control RSAs? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
Year: 2022
Conditional ads – customized ads made easy
A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the…
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content. An ad for Septicease displays on a New York Times article about Black Lives Matter. No offense to Septicease, but the company would likely admit it is not…
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting…
The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. With the exciting news that Bing has reached 20 percent market share in…
Top tips to improve your Google Quality Score
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it. Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts…
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the…
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results. As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO.…
Video: Joe Beccalori on the diminishing value of organic
We go way back to discuss how SEO has changed over the years. In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the…
Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
“Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.” Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in…