Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads. Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started…
Elon Musk is Twitter’s new owner after the deal closed late Thursday. What may be one of the most tumultuous acquisitions in history has finally come to a close with Elon Musk completing his takeover of Twitter. Multiple outlets reported…
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft Advertising…
The forced migration could lead to competing ad serving in your account if you haven’t take action. Today, Bing Ads continues with its consolidation of device targeting, spurred by Google’s Enhanced Campaigns. Following up on its change back in October to group…
