Here’s what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals. Understanding your current marketing processes, knowing how to measure success and being able to identify where you are…
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a…
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling…
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. To a small niche retailer, it can seem daunting (almost pointless) to…
Is it worth the time, effort and money to advertise with Bing Ads? Columnist Pauline Jakober thinks so. Read on to find out why. One question that never seems to get old is whether or not paid search advertisers should be on…
RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to…
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders. Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat. How does…
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Many brands want to see their ads rank at the top of Google and have a great conversion rate. But…
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment. SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is…
Microsoft is making it that much easier to multitask while in Teams meetings, working on a feature to pop-out meetings. Pop-outs are a common feature of browsers and media players, giving users the ability to play a video in a…
