Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It…
Month: September 2022
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US. Want to promote your social channels in your search ads? Bing Ads is testing Social Extensions to help businesses do just that. “Businesses today spend a lot of time and resources to…
Google Podcasts Manager shows you search impressions and clicks from Google Search
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast. Google announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager…
Marketers investing big in influencer marketing
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next…
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here. Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further…
Webinar: SEO metrics and KPIs every marketer should know
This panel of search experts will help you track your SEO performance to know what’s working Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact…