Use these essential tips to help you understand if white label link building is right for you and how to find the right partner. If you’re a marketing or digital agency, you’ll know that link building is the most important…
Month: September 2022
How to build a framework for PPC measurement in 2023
Here’a a review of the measurement tools that are available right now that should serve as the building blocks. Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will…
Built on GA4, Google announces the new Analytics 360
New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which…
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you…
Bing Boasts Continuous Updates To Their Search Engine Daily
Bing deploys multiple updates per day in an effort to constantly improve the search results and features. Dr. Jan Pedersen, Chief Scientist, Bing and Information Platform R&D, wrote this morning on the Bing blog that Bing is continuously updating their search engine…
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical…
Tom Keane, Microsoft Cloud VP, Leaving After Reports of Verbal Abuse
Tom Keane, Microsoft Cloud VP, is leaving the company after allegations he verbally “cut people down to pieces” on a regular basis. Keane was one Microsoft’s “golden boys,” a group of executives that have skirted and flaunted the company’s internal…
How to do a competitive analysis for local SEO
Here’s how to identify your top local competitors on search engines and determine what it will take to outrank them. When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances…
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this. Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game…
Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema
Del Río is credited with being the first Latin American actress to become a major Hollywood film star. Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico,…