Content is aimed at helping customers both sell and manage Bing Ads more effectively.
Bing Ads announced it is launching an educational resource for premium customers — agencies, channel partners and tool providers — called Bing Ads Academy.
Bing Ads Academy content is designed for both those that sell Bing Ads to clients and the account managers that actively work on campaigns — “Sellers and Do-ers.” Training is offered in on-demand online classrooms, as well as in-person training sessions.
Many of the client trainers at Bing Ads Academy are well-known in the paid search industry. They include Eric Couch, Monica Orsino, Rachel Rogowin and Purna Virji.
Premium customers can ask their account managers about getting started with the training resources.
