Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it.
Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score.
Download this guidebook from Titan Growth to learn:
- The three main components that impact Quality Score
- Which areas of your account you should prioritize
- How and why negative keyword sculpting is crucial
- Tactics for improving your Quality Score in the three major areas
