Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. With the exciting news that Bing has reached 20 percent market share in…
Month: July 2022
Top tips to improve your Google Quality Score
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it. Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts…
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the…
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results. As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO.…
Video: Joe Beccalori on the diminishing value of organic
We go way back to discuss how SEO has changed over the years. In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the…
Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
“Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.” Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in…
Making the most of small-screen content for big engagement impactThey say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways.
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways. There are a number of common phrases that speak to the power of “small” things. “Good things…
Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available. The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing…
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks. Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing…
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no…