Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers…
Google has unveiled AlloyDB for PostgreSQL and taken aim at industry leader AWS and its Aurora PostgreSQL service. PostreSQL is an advanced database that offers many advantages over other options, including object support, security, concurrency, and performance. As such, it…
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. All of Meta’s automated ad products will exist together under the name of Meta Advantage, the…
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time. Companies make investments all the time. The intention of any investment is to fund something now that will deliver a…
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research…
A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues…
Bing unlocks new intelligent visual search features within the Bing app for iOS and Android. Bing has announced that you can now use Bing’s visual search features with your cameras and the photos on your device. If you are walking around, let’s say on…
Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a “mobile first” mindset. The recent news that mobile searches have surpassed desktop…
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond…
In this webinar, search experts share secrets behind strategies that will drive your SEO success. Not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle. If you want…
