What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns? What if your 2021 resolution was to stop wasting your budget on Google Ads and start improving the profitability…
Month: May 2022
How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. Pinterest wants to do for visual search what Google has done for text search. Since assembling a small team…
Is Google Search showing fewer sitelinks
Google use to show as many as six sitelinks in its search results – now it seems to show at most four. Maybe this was a layout change to vertical sitelinks? Google Search seems to be showing fewer sitelinks in…
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel. Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic…
DC Attorney General Suing Mark Zuckerberg Over Cambridge Analytica
Washington D.C. Attorney General Karl Racine is suing Mark Zuckerberg over the Cambridge Analytica scandal in an effort to hold the CEO personally liable. Cambridge Analytica improperly acquired the data of tens of millions of Facebook users, resulting in one of the…
Raising the stakes on product category pages
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the…
Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users…
Google Ads API v10.1 is now available
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover…
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches…
Destination mismatch: Advertisers are reporting another potential Google Ads glitch
Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches. Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be…