At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. “Their algorithms are garbage,” said Lesley Hensell Demond, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host…
Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage. To those of you who are still using Converted clicks as your primary success metric…
Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs…
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest. Google talks all the time about the necessity of broad match. As a representative…
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. You may be thinking that no one wants to share your content, but the opposite is…
Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas…
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Search engine optimization and optimizing for accessibility are about doing what’s right…
The Court of Justice of the EU (ECJ) has ruled member states cannot indiscriminately retain mass phone data to prevent crime. Data collection has become a major source of contention between privacy advocates and governments, especially since Edward Snowden blew…
New CallRail report reveals highlights from 2021 — and 2022. CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief…
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages. Bingbot will be evergreen as Bing adopts the Chromium-based Edge browser to render web pages and run JavaScript, Microsoft announced on Wednesday. Why we should care Since the new, evergreen…
