Paid search and social are the big winners of shifting budgets. It’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021,…
Month: March 2022
3 changes coming to Google Ads automated extensions
The way Google Ads automated extensions work is changing. Here’s what you need to know. Google Ads has announced three changes to the way automated extensions – a type of ad extension that is created dynamically for your ad when…
Member of SEO community and her two children killed in Ukraine
Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday. We have learned the tragic news that a member of the SEO community has died. Tatiana Perebeinis…
President Biden Executive Order Targets ‘Responsible Development of Digital Assets’
President Joe Biden has issued an executive order calling on agencies to investigate cryptocurrencies and digital assets, paving the way for a US-backed digital currency. Cryptocurrency has been a controversial topic for governments around the world. Some have tried banning…
Bing adds snippet controls to help sites control their search result previews
Google began supporting these new controls last September and now Bing adds control for snippets. Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These…
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email. Google is testing a new messaging feature that would allow customers to send messages to the customer service email address provided…
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction…
Drive ranking in YMYL categories by mastering E.A.T. with content and links
In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building. We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any…
4 ways to boost your paid search performance
You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing. Want to know the secret to paid search success? Serve the most relevant ads, to the right people, at the best time.…
Lawmakers Want Answers About the FBI’s Use of Pegasus Spyware
Lawmakers want information about Pegasus, the spyware developed by NSO Group, demanding answers from Apple and the FBI about the latter’s use of it. Pegasus is a spyware application NSO markets to law enforcement and government agencies. In mid-2021, however,…