There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have. The biggest platforms in the digital advertising landscape —…
Month: February 2022
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; the problem is always about discovery,” said…