Learn what type of content Google considers to be “Your Money or Your Life” and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages. Google uses the phrase “Your Money or Your Life” (YMYL)…
Month: February 2022
Retailers Should Focus On The Last Mile, Says Justuno CEO
“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current…
Tim Cook: ‘We’re Not Against Digital Advertising’
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control. Apple is at odds with the advertising industry over changes to iOS. Apple recently began enforcing privacy labels,…
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more markets. Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding…
Google denies mass search ad disapprovals or bugs with ad policy enforcement
There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary. Over the past day or so, there has been an unusual spike in the number of complaints around…
FBI: Don’t Take Personal Devices to Beijing Olympics
The FBI is warning athletes to leave their personal devices at home when they travel to Beijing for the Winter Olympics. The Dutch Olympic Committee warned its athletes in mid-December against bringing personal electronics to China. China has a long-standing history of…
Phishing scams in Google Ads led searchers to fake crypto wallets
Those who were duped lost over half a million dollars by cryptocurrency scammers. Those who are new to cryptocurrency may not totally understand how every aspect of virtual currency works. Many will go to Google and other search engines to…
Small Business SEO: Land More Leads with Long-Tail Keywords
Have you ever traveled off the beaten path? Didn’t you enjoy escaping those crowds of noisy tourists, finding entire beaches all to yourself? If you’re interested in SEO, sometimes it’s also better to walk the lesser-used paths to reach your…
Intel’s Mobileye Targeting 2024 For ‘Autonomous Mover’ Shuttles
Mobileye, Intel’s autonomous driving subsidiary, is working to bring autonomous shuttles to the market by 2024. The autonomous market has been heating up, with automakers racing to advance the sophistication of their AI with the goal of delivering a truly…
Predictive Forecasting For Ecommerce In 2022
Ecommerce has been growing at a faster pace than traditional shopping, and there’s no sign of it slowing down. Research indicates that eCommerce sales will account for 16% of the total retail market in 2022– a figure far higher than the…