Transitioning and migrating your data/business into the cloud is one of the most critical methods of improving your business’s daily operations. A cloud service can streamline operational efficiency, provide better storage/access for data, and much more. But, there are times…
Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations…
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Understanding your current marketing processes, knowing how to measure success, and being able to identify where you…
By 2024, the global market for pharmacy automation will reach nearly $8 billion. Automation is needed in central pharmacies in large part due to the stresses caused by COVID-19. In operations, 70% of the pharmacists in hospitals reported taking on…
In order to achieve business goals, it’s essential to make the right decisions. While some decisions based on personal experience and feelings are fine, there are times they don’t drive results. Therefore, new ways of decision-making have become popular as…
Bing has received a good deal of coverage for its integration of Facebook Likes into search results. In its Bing Search Summit last week, Microsoft said that Likes will influence ranking and create more personalized search results over time. As…
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump…
Popular password manager LastPass says master passwords are safe, despite many users believing otherwise. Password managers are important elements in cybersecurity. A good password manager saves the many different passwords users collect, notifies them when one is too easy or…
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them. After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses…
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds. Beginning today, Google Ads will show advertisers historical data for queries that received impressions but…
