PayPal may be looking to buy Pinterest in a deal that could be worth $45 billion, one of the company’s biggest acquisitions. According to The Seattle Times, PayPal has offered Pinterest $70 per share, which represents a 25% premium over Pinterest’s…
Year: 2021
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday…
Google launches new way for publishers to use first-party data to enhance targeted advertising
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers…
Huawei Sales Down 32% As Company Reels From Sanctions
Huawei sales are down 32% from last year as the company continues to struggle with sanctions from the US and its allies. Once a leader in the network equipment and smartphone markets, Huawei came under scrutiny for its close ties…
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like…
Bing Webmaster Tools Adds Markup Validator
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or…
Google to allow removal of counterfeit goods from search results
You can now submit a form to request Google to review and take down counterfeit goods from Google search. Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to…
Zoom’s Five9 Purchase Under National Security Review
Zoom’s purchase of Five9, a leading intelligent cloud contact center provider, is undergoing a US national security review. Zoom announced in July that it was purchasing Five9. Zoom has its roots in the enterprise market, before becoming a household name as a…
How to fix the SEO issues that keep you from achieving your goals
Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report. At this year’s SMX Report, I provided an overview of SEO Issues that hold us back from achieving our goals. I took a…
Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality
There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Advertising on branded keywords is often misunderstood. Advertisers either take too much credit…