Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips! Improving marketing performance often involves a lot of spot treatment: you spend some time working on your…
In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously,…
WhatsApp is making major changes to its privacy policy, including sharing significant user data with Facebook. WhatsApp users are seeing an in-app notification of changes to the privacy policy. When going to WhatsApps new terms, it’s clear the messaging platform will…
The rumored Apple Car has been making headlines again, although recent reports are placing its debut several years away. The Apple Car seems to be Apple’s on-again, off-again project, with it taking different forms throughout the years. Dubbed “Project Titan”…
Microsoft is planning to implement a “sweeping visual rejuvenation of Windows” in an effort to make the operating system (OS) more relevant than ever. Once the undisputed champion of the OS market, Windows has increasingly become less important. Recent technological…
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results. Google must pay to display news content in France. That’s the decision of French antitrust authorities, according…
A conversation with Emma Williams, Bing’s lead designer and Executive General Manager. Six months ago, Bing General Manager Emma Williams was sitting on the sofa with her mom, trying to find a Cary Grant movie, but neither could recall the…
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article…
