T-Mobile continues to be the carrier to beat in the US 5G race, adding “most reliable 5G” to its list of accolades. The magenta carrier established an early lead in 5G coverage, thanks to being the first company to roll…
Year: 2021
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing. You’ve probably seen the Ocean Spray guy by now — he’s skateboarding down the road while “Dreams” by Fleetwood Mac plays when suddenly he lifts into frame a large…
PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Most PPC agencies or professionals who want to get more business have some form of marketing…
Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors
Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new…
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. Beginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page, the company announced Thursday. The Recommendations page in Microsoft Advertising.…
Verizon Look Forward: Streaming and Mobile Gaming Big Pandemic Winners
Verizon’s Look Forward report has a number of important insights, including the growing importance of streaming TV and mobile gaming. The global pandemic has led to a digital transformation across multiple industries, cramming into a single year what would have…
Google announces global launch of property promotion ads for hotels
Property promotion ads help hotels capture demand in users looking online for places to stay Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like…
Microsoft: Flexible Work Here to Stay, Leaders Out of Touch
Microsoft has released a study of the state of the workplace, finding that flexible work is here to stay, although leaders are out of touch with employee needs. The global pandemic has led to monumental changes in the workplace, with…
Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses.…
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year. It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing…