Gig workers, and others who rely on PayPal, will be able to have payments direct deposited thanks to a partnership between PayPal and Fiserv. PayPal is one of the most popular options for many gig workers and small business owners…
Year: 2021
How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages. A lot of landing pages expire…
Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations. Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the…
Verizon Violates User Privacy in the Name of ‘Personalization’
Verizon’s latest feature is little more than a massive, privacy-killing data grab, sold under the banner of ‘personalization.’ Verizon is the latest company that no longer seems content with charging a premium for a service, and instead wants to grab…
Should You Invest in Cyber Insurance?
The digital age has brought many positive changes to how people do business. Companies of all industries and sizes rely on electronic storage for their data, be it on computer hard drives or the internet. Online access and commerce is…
Bing To Become Default Search (And Maps) On RIM BlackBerry Devices
According to a tweet from Michael Gartenberg Bing is going to be the default search engine on RIM BlackBerry devices. Apparently Steve Ballmer took the stage at BlackBerry World 2011 and announced that Bing and Bing Maps would be “integrated…
Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022. The Google Ads API has been updated to support Performance Max campaigns, Keyword Planner and recommendations, the company announced Friday. Within the announcement, Google also reiterated that…
Roku and Google Settle YouTube TV Spat, Agree to Multi-Year Deal
Roku and Google have settled their spat over YouTube TV, agreeing to a multi-year deal that will keep YouTube TV on the platform. Roku and Google have been at odds since April over terms for renewing their agreement for YouTube…
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help…
Make the most of your search budget with call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Call analytics establish the link between inbound calls and online…