Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Whether it is a website rebranding, a consolidation of different web properties or an HTTP…
Year: 2021
Account-level sitelink extensions coming to AdWords
The new feature is currently rolling out. Soon, you’ll be able to set sitelink extensions at the account level in AdWords. Google announced the release of account-level sitelinks in a tweet on Tuesday. The feature is still rolling out, so you may…
Tesla Car Spotted With Lidar Sensors
Tesla appears to be testing a car with lidar sensors, a technology used to help automakers develop self-driving vehicles. Elon Musk famously said “lidar is a fool’s errand,” at Tesla’s “Autonomy Day” in April 2019. “Anyone relying on lidar is…
Google events enhancement report updated to show more errors
You may see an increase in the number of errors in this Search Console report as a result of the reporting change. Google has updated its Google Search Console enhancement report for event structured data/rich results to show more errors. In short,…
Ascend West Virginia Offering $12,000 to Relocate
Remote workers looking to escape the city may be able to cash in on a $12,000 relocation package to move to West Virginia. Ascend WV is the brainchild of Brad D. Smith, former CEO of Intuit, and his wife Alys Smith.…
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before…
Microsoft’s Catapult Project Aims To Speed Bing Search, Improve Relevancy
A major datacenter project at Microsoft could lead to faster and more relevant search results on the company’s 5-year-old search engine, Bing. The Catapult project is a collaboration between Microsoft researchers and the Bing team that was presented Monday at…
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly,…
Google page experience update will come to desktop pages
We will have time to prepare but overall, do not expect this update to be too drastic. Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at mobile…
A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes…