Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that…
Year: 2021
The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Last fall, I had a great time participating in “The Great…
Square Buying Afterpay Limited
Square has announced it is purchasing Afterpay Limited, the Australian firm that made its name in the “buy now, pay later” business. Square is one of the leading companies in the payment processing market. Afterpay, allows customers to buy a…
Russia Passes Law Forcing Social Media Companies to Have Local Office
Vladimir Putin has signed a law that forces social media companies to have an office in the country. Russia has a long history of trying to control information and stamp out dissent. For such a regime, few things are more…
The Curious Case Of Bing Search Results In Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are…
Google now limits one ClaimReview element per page
Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed. Google has updated its technical guidelines for Fact Check structured data saying that a page must only have one ClaimReview element and that multiple fact checks…
’Significant Demand’ Forces Microsoft to Cancel Windows 365 Free Trial
Microsoft has canceled its free trial of Windows 365, as a result of “significant demand” for the new service. Microsoft announced its “Cloud PC” service, Windows 365, roughly three weeks ago. The service is designed to allow almost anyone with…
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI,…
Better in-store attribution is here
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future. There have been huge advances…
The Secondary Phone Repair Economy
The phone repair revolution is happening around us. The lifecycle of our phones is steadily increasing. With the rise in phone prices, less tempting new features, and revamped carrier contracts, Americans are keeping their phones for longer. Compared to 2016, the average…