Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. Advertising in search is often difficult to conceptualize for many brands because of how different…
Just a week after rumors that Google is working on a foldable Pixel phone, new rumors suggest it may be delayed. Google announced the Pixel 6 in early August, powered by the company’s new Tensor chips. Shortly after, eagle-eyed observers noticed that…
Amazon is contacting third-party sellers to warn them of how impending action by Congress could impact them. Congress seems determined to tackle issues with Big Tech, including what it perceives as antitrust violations and monopolistic behavior. Amazon is one of…
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is…
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead. Ugh, email. For years, we’ve tried to get rid of it, but it…
Blue Origins is suing NASA over a failed bid to participate in the agency’s lunar contract, continuing a proud tradition of litigation when losing. Bezos other company, Amazon, made headlines when it sued over losing out to Microsoft in a…
“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current…
What are the top stories being shared on Facebook and Twitter? There’s a new way to get a sense of that. Bing News got a makeover today, including new “Trending” boxes that show news content that’s popular on both of…
Plus, Facebook bans researchers looking into political ads Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
Amazon is rolling out a sweeping monitoring program, with the goal of tracking the keystrokes and mouse clicks of its customer service staff. In the era of Big Data, few companies have access to as much customer data as Amazon.…
