Gotta, gotta be down because I want it all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the…
Month: November 2021
Shopify Evolving Into World’s First Retail Operating System
“Shopify is evolving into the world’s first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs…
Bing Becomes Hub Of Microsoft’s New Xbox Experience
As promised, Bing is the focus of a new Xbox experience that’s launching this week. Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find…
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What are podcast knowledge panels? Google began showing a specific podcast knowledge panel on October 12, 2021. It displays the podcast name, image, and…
Google releases November 2021 spam update
The rollout for this Google search algorithm update will take about a week. Google is rolling out a new search ranking algorithm update targeting the more spammy side of of the search results. The company is calling this update the…
PayPal May Buy Pinterest In a Deal Worth $45 Billion
PayPal may be looking to buy Pinterest in a deal that could be worth $45 billion, one of the company’s biggest acquisitions. According to The Seattle Times, PayPal has offered Pinterest $70 per share, which represents a 25% premium over Pinterest’s…
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday…
Google launches new way for publishers to use first-party data to enhance targeted advertising
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers…
Huawei Sales Down 32% As Company Reels From Sanctions
Huawei sales are down 32% from last year as the company continues to struggle with sanctions from the US and its allies. Once a leader in the network equipment and smartphone markets, Huawei came under scrutiny for its close ties…
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like…