Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report. At this year’s SMX Report, I provided an overview of SEO Issues that hold us back from achieving our goals. I took a…
Month: October 2021
Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality
There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Advertising on branded keywords is often misunderstood. Advertisers either take too much credit…
Linux Users Make Better Software Testers
An indie developer is reporting that his Linux users generate a disproportionate number of bug reports, and the reports are higher quality. User-submitted bug reports are one of the main ways many developers — especially smaller ones — identify bugs…
Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal and…
Bing Relaunches, Features New Social Sidebar, Snapshots
Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do…
Google will now auto-delete your location history after 18 months
The update is part of a number of new privacy changes being implemented. Ahead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention CCPA…
Canon Sued for Disabling Scan and Fax Functions When Printer Is Out of Ink
Canon is being sued for disabling non-printing functions when its multi-function devices run out of ink. Multi-function devices are popular in many homes and small businesses, providing print, scanner and fax capabilities. In addition to the sale of the device,…
Cisco Webex Go Improves Mobile Experience for Hybrid Work
Cisco is launching its Webex Go phone service, designed to streamline hybrid and remote workers’ workflow, eliminating the need for multiple devices. Webex is a popular videoconferencing application that Cisco has offered for years. Although Zoom gets the lion’s share…
Nine Essential Elements to Building Your Brand
What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target…
What is with Google Search updating all the time?; Wednesday’s daily brief
Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read…