Bing Relaunches Places For Business

Bing announced they have relaunched the Bing Business Portal under a new name, “Bing Places For Business.” The change doesn’t currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing…

Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. Advertising in search is often difficult to conceptualize for many brands because of how different…