Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Since July 26, 2016, expanded text ads (ETAs)…
Month: June 2021
Bing Now Searches Music That You Can Listen & Play On Xbox Music
PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can’t leave behind] on Bing, on the right hand…
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search results. The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines…
Reports: Amazon Deal To Buy MGM Studios For $9 Billion Nearly Done
According to numerous reports Amazon is very close to a deal to buy MGM Studios and its film library for nearly $9 billion with debt. This would significantly alter the streaming wars and give Amazon a huge base of over…
Android Phones Home 20x More Than iOS
A computer researcher at Trinity College Dublin has released a report showing Android phones home to Google 20x more than iOS does to Apple. Apple and Google have fundamentally different approaches to data. Apple is a hardware and, increasingly, a…
Monitoring web migrations: A checklist for moving from one site to another
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Whether it is a website rebranding, a consolidation of different web properties or an HTTP…
Account-level sitelink extensions coming to AdWords
The new feature is currently rolling out. Soon, you’ll be able to set sitelink extensions at the account level in AdWords. Google announced the release of account-level sitelinks in a tweet on Tuesday. The feature is still rolling out, so you may…
Tesla Car Spotted With Lidar Sensors
Tesla appears to be testing a car with lidar sensors, a technology used to help automakers develop self-driving vehicles. Elon Musk famously said “lidar is a fool’s errand,” at Tesla’s “Autonomy Day” in April 2019. “Anyone relying on lidar is…
Google events enhancement report updated to show more errors
You may see an increase in the number of errors in this Search Console report as a result of the reporting change. Google has updated its Google Search Console enhancement report for event structured data/rich results to show more errors. In short,…