In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because…
New audience targeting solutions, a free version of Optimize 360 and more. In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and measurement, discussed a…
IBM is using its 2021 Think Conference to tout its advances in artificial intelligence (AI), including Project CodeNet. One of the biggest challenges many companies face is translating existing codebases into another language. Artificial intelligence (AI) promises to help alleviate…
Longer running news items may be surfaced more for some queries in Google Search. Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing…
Online reviews can make or break a business. In an era of smartphones and on-demand everything, local businesses have to adapt to the way customers seek out information. Customers expect more convenience, and they’re more willing to leave a business…
A new report by the New York Attorney General shows the largest US ISPs funded a campaign that resulted in millions of fake comments opposing net neutrality. Net neutrality legislation is designed to prevent companies, especially ISPs, from favoring one…
Huawei has laid the blame for the global semiconductor shortage squarely on the US, saying sanctions against Chinese firms have hurt the industry. The US has waged a long battle against Huawei and other Chinese firms, claiming they represent a…
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing…
To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of…
Apple analyst Ming-Chi Kuo has weighed in on Apple’s foldable iPhone plans, saying the company will introduce one in 2023. Foldable phones are the next big evolution of modern smartphone design. Foldable designs promise to deliver current screen sizes in…
