Verizon’s Look Forward report has a number of important insights, including the growing importance of streaming TV and mobile gaming. The global pandemic has led to a digital transformation across multiple industries, cramming into a single year what would have…
Month: March 2021
Google announces global launch of property promotion ads for hotels
Property promotion ads help hotels capture demand in users looking online for places to stay Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like…
Microsoft: Flexible Work Here to Stay, Leaders Out of Touch
Microsoft has released a study of the state of the workplace, finding that flexible work is here to stay, although leaders are out of touch with employee needs. The global pandemic has led to monumental changes in the workplace, with…
Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses.…
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year. It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing…
Qualcomm Finalizes Acquisition of NUVIA
Qualcomm has completed its acquisition of NUVIA, in a bid to challenge Apple’s custom silicon. Arm-based processors power the majority of smartphones and tablets, with Apple and Qualcomm both making their own line of chips. Unfortunately for Qualcomm, Apple’s custom…
Nokia Cutting 10,000 Jobs to Better Focus on 5G
Nokia has announced it is cutting 10,000 jobs worldwide, with plans to use the savings to help fund its 5G growth. Nokia is one of the main companies responsible for manufacturing telecommunication equipment. The company is at the center of…
Apple Maps Now Showing COVID-19 Vaccination Locations
Apple Maps has been updated to display COVID-19 vaccination locations, making it that much easier to set up an appointment. As the US rolls out COVID-19 vaccines, one of the biggest challenges is finding a location and setting up an…
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon. In an interview with contributor Matt Van Wagner, the SEM initiative Search Engine Land Award winners…
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most…