The company is positioning itself as an “omnichannel” rather than “location” marketing platform. Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day…
Year: 2020
Google Tells Video Users To Move Over To YouTube
Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that…
Understanding campaign performance: Answers to common conversion tracking questions
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you…
Google search view in 3D now live for e-commerce sites
This was announced in 2019 at Google I/O and Google showed examples of this in search but now it seems third-parties can go 3D. At Google I/O last year, Google announced 3D images with augmented reality in search. Google even…
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry. The pandemic put everything to a halt. Then, it forced people and…
Zoom Reports Quarterly Results, Smashes Expectations
Zoom reported its quarterly results, smashing expectations as the company’s revenue was up 355% year-over-year. Zoom has become the de facto standard videoconferencing platform in the wake of the coronavirus pandemic. It is widely used by businesses, government agencies, schools,…
How To Promote Your Content When You Don’t Have Money – Neil Patel
“You know you need more traffic to your blog posts but you don’t have the money to spend to get those eyeballs,” says online marketing strategist Neil Patel. “What should you do? Today I’m going to teach you five ways…
Bing Launches Linked Pages, Promises Better People Search Results
Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in…
Tesla May Soon Have 50% Higher Capacity Batteries
Tesla may have batteries with as much as 50% higher capacity in just a few years, if a tweet by Elon Musk is correct. Tesla is widely considered to have significant lead in battery tech, as well as its electronics…
Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company
Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be…