Microsoft on Monday announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately-held game developers and publishers in the world. The ZeniMax library includes game franchises such as The Elder Scrolls, Fallout, Doom, and…
H-E-B is planning to use Swisslog robots to improve its curbside delivery services through the use of micro-fulfillment centers. As the coronavirus pandemic has impacted how people go about their daily lives, curbside grocery pickup has experienced major growth. In an effort…
Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for those managing campaigns across a massive volume of keywords. For many advertisers, campaigns will have evolved and developed over time, and the keywords they are using…
Responding to changing consumer behavior, Google starts emphasizing BOPIS According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online…
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more. There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity,…
The Financial Times reports that under Oracle’s proposal currently under review by various entities within the US government including Treasury and Homeland Security, TikTok is set to become a standalone US company to satisfy White House conditions. The agreement would…
Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also…
“Our digital business is up 127 percent,” says Kroger CEO Rodney McMullen. “When you look at what our customers tell us and one of the reasons why our digital business is so strong is things that are personalized. We continue…
Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items. In an attempt to help users avoid restaurant order envy, Bing has rolled out a new “Menu favorites” feature on its mobile app.…
It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization…
