Google has at times been at odds with news publishers over the years, but is now trying to smooth things over to the tune of $1 billion. Google has long been accused of using its search dominance to strong-arm news…
Year: 2020
YouTube.com Restores iOS Picture-in-Picture Compatibility
YouTube.com has restored iOS picture-in-picture (PiP) functionality after disabling it in September. iOS provides the ability to watch video in a mini-window while working in other apps. While this feature has been available on iPads for some time, iOS 14…
Search strategies — Learn what worked and what didn’t for the 2017 holiday season
This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at…
NASA: America’s Space Agenda Is Really On Fire
“America’s space economy and America’s space agenda is really on fire right now,” says NASA Administrator Jim Bridenstine. “That’s in large part because of President Trump and in fact bipartisan support in the House and Senate. What we are doing…
Compare 19 top SEO tools and platforms
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes…
Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes. We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their…
YouTube Moves: Google TV Ads And More Premium Content
YouTube is clearly evolving before our eyes — from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has…
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at…
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access…
Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect storm because of the ad industry upheaval caused by…