MarTech Today’s “ Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as…
Broad match keyword suggestions will start surfacing in Recommendations Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance…
VW Group has announced it is increasing its investment in future tech to a total of 73 billion euros ($86 billion) over the next five years. Automakers all over the world are investing heavily in hybrid and electric vehicles. GM…
The {TargetID} parameter also now captures more click source information. To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID}…
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising. As the coronavirus pandemic began impacting businesses, advertising was one of the areas hardest hit. The IAB conducted a survey of 242 companies to…
Online video watching jumped by 16% in April according to comScore, with YouTube getting “a significant increase in video viewing” during the month. Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from…
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and…
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms. Marketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it…
Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can…
Consumer Reports has ranked 17 active driver assistance programs, and GM’s Super Cruise has taken the top spot. While fully autonomous cars are still being developed, the vast majority of automakers offer active driver assistance programs that help drivers stay…
