Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website. Bill Slawski was the first to cover this…
Year: 2020
7 Local Marketing Tips to Help You Make More Sales
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses…
YouTube Generates $15 Billion a Year For Google
Alphabet released its fourth quarter results today and, for the first time, broke down how much money YouTube earns. According to the report, YouTube generated $15 billion in ad revenue last year, nearly doubling what it made just two years ago. As The…
Bing Ads bad account takedowns doubled in 2018
Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and…
What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers. Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts…
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured…
Sophos Warns Of ‘Fleeceware’ Apps On The Google Play Store With 600 Million Downloads
Security firm Sophos has once again warned of the dangers of “fleeceware” on the Google Play Store. Fleeceware is a term for apps “where users could be charged excessive amounts of money for apps if they don’t cancel a ‘subscription’ before the…
Slack’s Troubles Mount: SEC Launches Investigation
Slack has not had a good week. On the heels of a CNBC report that Microsoft Teams is maintaining its lead over the messaging service, The Wall Street Journal (WSJ) is reporting that the Securities and Exchange Commission (SEC) has opened an investigation into…
The big comings and goings in paid search 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying…
CES 2020: Samsung Unveils Neon: A Virtual, ‘Artificial Human’ Avatar
Leading up to CES 2020, Samsung teased Neon, an artificial human. Details were sparse, and Samsung said little other than to confirm Neon was an all new endeavor and had nothing to do with their existing AI engine, Bixby. At…