Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Every industry has its myths and so does the SEO world. Google tries now and again to shed light on…
Year: 2020
Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts
Google has now been fined a cumulative total of roughly $9.3 billion and there’s one more potential case lurking. Google faces its third significant antitrust fine in the EU. This time the company was penalized 1.49 billion euros ($1.69 billion) for…
Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of…
Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
The California Attorney General estimates compliance costs could reach $55 billion. On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can…
Coronavirus: Rescale Partners With Microsoft Azure and Google Cloud For Vaccine Research
In the race to create a COVID-19 vaccine, Rescale has partnered with both Microsoft Azure and Google Cloud. Rescale is a leader in enterprise big compute and is offering its high performance computing resources to research teams working on vaccines…
Google confirms fixing issue with indexing Disqus comments
It is not clear how many blogs were impacted by this Google issue but it is now resolved. Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the…
DHS: Zoom Responding to Security Concerns
The Department of Homeland Security (DHS) has issued a memo in support of Zoom and the company’s efforts to improve its security. According to Reuters, who gained access to the memo, DHS was addressing the recent issues Zoom has been facing…
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3. Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as…
WWDC 2020 Part 1: iOS Home Screen Grows Up, Siri Moves In and More
In a first ever, Apple held a 100% digital version of WWDC, bringing welcome improvements across all of the company’s platforms. CEO Tim Cook began the conference, taking the opportunity to address the major issues the world is facing, especially…
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our…