“The iPhone is not going away in the decade of the 2020s,” says former Apple CEO John Sculley. “In fact, if you look at the microprocessor technology that Apple has invested in, some people have estimated that by 2030 the…
Year: 2020
Google Search adds flight, hotel search features around COVID-19
Hotels should be aware of the new search filters and features from Google Travel. After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these…
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page…
Beating remarketing addiction and testing for incremental value using Google Analytics
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Pay-per-click (PPC) managers love remarketing.…
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach…
Huawei Running Out of Smartphone Chips Amid US Pressure
Huawei is facing a critical shortage of smartphone chips as a result of pressure from the US. In the aftermath of concerted efforts by US officials to isolate Huawei, the company is reporting that it is running out of smartphone…
Bing News launches PubHub, a portal for news publishers to submit their sites
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion. Bing announced a new portal named Bing News PubHub at pubhub.bing.com. At the Bing News PubHub, publishers can submit their news sites to Bing…
Glint Democratizing Gold With New Gold-Backed Debit Card
“The Glint debit card launches today,” says Glint CEO Jason Cozens. “I hope everyone downloads the app. What we believe is gold is the ultimate form of money. Central banks hold it. It has been being used as money for…
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to…
Will Google’s Ad Disclosure schema catch on?
It’s among several initiatives the company is working on as privacy takes center stage. Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the…