VW Group has announced it is increasing its investment in future tech to a total of 73 billion euros ($86 billion) over the next five years. Automakers all over the world are investing heavily in hybrid and electric vehicles. GM…
Month: November 2020
Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information. To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID}…
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising. As the coronavirus pandemic began impacting businesses, advertising was one of the areas hardest hit. The IAB conducted a survey of 242 companies to…
YouTube Leads Surge Of Online Video Watching In April
Online video watching jumped by 16% in April according to comScore, with YouTube getting “a significant increase in video viewing” during the month. Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from…
Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and…
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms. Marketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it…
5 practical data blending examples for smarter SEO insights
Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can…
Consumer Reports: GM’s Super Cruise Takes Top Spot, Tesla Autopilot ‘Distant Second’
Consumer Reports has ranked 17 active driver assistance programs, and GM’s Super Cruise has taken the top spot. While fully autonomous cars are still being developed, the vast majority of automakers offer active driver assistance programs that help drivers stay…
Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends
See when to expect click-through rates and costs to peak by product category and more. Source: Microsoft internal data, all devices Halloween is less than eight weeks away, and that means people are already starting to search for costumes and other…