How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). Dawn Anderson on October 29, 2020 at 10:52 am More It’s been 12 months since Google announced a new update…
Month: October 2020
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
Deals expand reach for Bing Ads advertisers in search results on US and UK digital properties. Bing Ads announced a search advertising syndication deal with adMarketplace and Gumtree.com this week. New York City-based adMarketplace serves ads in the internal search results…
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever. The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming…
400,000 Google Video Searches Are Polluted: Report
400,000 search queries on Google Video lead to poisoned results and may lead users to download malicious software. That’s according to a Trend Micro blog post this weekend reported today by The Register. Trend Micro believes this “blackhat SEO poisoning”…
Hyundai and Autodesk Creating the Ultimate Mobility Vehicle
Hyundai is working together with engineering firm Autodesk to design and create “Elevate,” the first Ultimate Mobility Vehicle (UMV). The UMV was first shown last year at CES, and represents Hyundai’s ongoing efforts to innovate beyond basic car designs. The…
SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Though Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly. E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help…
Alibaba Buys Top China Hypermarket In War With Walmart
Alibaba today announced it will invest $3.6 billion in Sun Art Retail Group, a huge hypermarket and supermarket operator in China. Sun Art is the largest retailer in China and competes head to head with Walmart. The transaction will give…
AT&T CEO: HBO Max At Huge Disadvantage To Big Tech
AT&T’s streaming video service HBO Max is at a huge disadvantage to tech companies in the streaming video market says AT&T CEO, John Stankey. “There’s no doubt that we really should be focused on equality of access from the edge…
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon. BERT powers almost every single English based query done on Google Search, the company said during its virtual Search on 2020 event Thursday. That’s…
Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training
Content is aimed at helping customers both sell and manage Bing Ads more effectively. Bing Ads announced it is launching an educational resource for premium customers — agencies, channel partners and tool providers — called Bing Ads Academy. Bing Ads Academy content…