Responding to changing consumer behavior, Google starts emphasizing BOPIS According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online…
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more. There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity,…
The Financial Times reports that under Oracle’s proposal currently under review by various entities within the US government including Treasury and Homeland Security, TikTok is set to become a standalone US company to satisfy White House conditions. The agreement would…
Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also…
“Our digital business is up 127 percent,” says Kroger CEO Rodney McMullen. “When you look at what our customers tell us and one of the reasons why our digital business is so strong is things that are personalized. We continue…
Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items. In an attempt to help users avoid restaurant order envy, Bing has rolled out a new “Menu favorites” feature on its mobile app.…
It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization…
The company is positioning itself as an “omnichannel” rather than “location” marketing platform. Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day…
Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that…
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you…
