Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be…
Month: August 2020
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. Since March, Live with Search Engine Land has provided marketers with…
A time-saving free script to help keep Ad Grants accounts out of trouble
When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension. Google updated its policies…
Banning TikTok Can Affect American Dominance, Says Former Google CEO
“What I worry about is that the US taking a data sovereignty position, which is what this effectively is, sets the precedent that this will now be done against American firms that have a global presence,” says former Google CEO…
New Google Lighthouse extension for Firefox goes live
Google wants Chrome team products widely distributed and that includes Firefox. Google Developers announced a new official Google Lighthouse Firefox extension Wednesday. Google’s Lighthouse is an open source software (OSS) project with a few different integration points. There has been…
Catching SEO errors during development using automated tests
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development. Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between…
Google Limiting Android Third-Party Camera Access Over Privacy
Google’s recent decision to start restricting third-party camera access in Android appears to be privacy-related. Google made headlines when it was discovered that Android 11 would feature a major departure in how camera access was handled. Starting with that version,…
Target CEO: Digital Growth Is Industry Leading – Up 200%
“In the most challenging operating environment I’ve ever seen for this team to deliver the strongest comps in our 50 year history is pretty incredible,” says Target CEO Brian Cornell. “This is in an environment where so many Americans are…
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC)…
Keith Block Resigns As Salesforce Co-CEO
In a move that has surprised many, Salesforce co-CEO Keith Block has resigned. Many insiders viewed Block as a potential successor to company co-founder Marc Benioff, who will continue as Chair and CEO. Despite resigning, Block will remain with the…